After attaining the beauty certification or degree, finalizing salon locations, staff, the next step is to prepare a better strategy to promote the business. No matter what stage your beauty salon is in right now, you can take the new year’s resolution and focus on marketing to improve your salon’s digital presence.
To build salon clientele you need to think about creating a unique digital strategy and intensive planning. You can also capitalize the social media to spread awareness about your brand on online platforms like Facebook, Instagram, and many more.
Are you confused about which approach to follow to yield desired marketing results? Do not worry! We will take you through some best tips to advertise your beauty salon online and reach new heights. But before jumping to them, we will put some light on the goal-setting part before finalizing the online marketing strategies for your salon business.
Goal Setting for your Salon Marketing:
- Before starting to build a marketing strategy to grow your beauty business online, take down how many Facebook, Instagram followers you have right now.
- Review the previous year’s number of online visitors.
- Check the Total number of clicks on Google My Business profile page.
- The total allocation of the budget on the digital marketing initiatives and their return on investment.
Best Strategies to Grow Your Beauty Salon Online
Leverage Social Media Platform
Most salon experts will also agree to the point that by using social media platforms like Instagram and Facebook you can generate quick leads.
In today’s scenario, the customer has shifted more towards inquiring online instead of walking down on a street to look up the advertisement hoarding.
According to Report, people spend roughly about 2.5 hours on social media platforms in one day. Now salon owners have a better chance to engage their targeted audience with lead generation and brand awareness campaigns.
You can also showcase the previous works and portfolio on social media to spread awareness about your salon services. As technology changes, the way of operating things will also get changed. It will be better to implement salon & spa booking software and integrate the marketing campaigns with them. The software will also allow you to manage the marketing strategies as well as give you an in-depth report on it.
Showcase your Previous Work
Customers will attract more to visuals instead of text. Featuring the pics of the work done by your salon staff is the alternate way to promote your salon business online. It is the best strategy to show some of the pics related to your salon services, nail art, best hair styling, etc. It will increase the number of people who like your post. Many of them can reshare your content.
You can take a look at what pictures you can display on social media:
- Some interior pics of the salon
- Customer image before & after taking the service
- Photos of the salon staff member while doing makeup, haircutting, party makeup, etc.
- List of service and product
- Images of the event organized within a salon
Implement Online Salon Management Software
Several people prefer to check beauty salons online and book their appointment. As time goes, mostly all of them will shift to using online services. It is also complicated to manage the salon appointments manually. By implementing the salon booking software, you can easily handle the online salon appointment and grow your business effectively.
Having good software on the board will also drive your salon growth automatically. If you already have it, make sure that you add an online booking feature to your salon website and social media handle account.
If you don’t have it, don’t panic; there are plenty of powerful solutions out there, such as Salonist, that can help you grow your salon online on autopilot mode.
Tie-up with Top Influencer
Influencer marketing plays a prominent role in promoting the beauty business online, helping to capture the people’s attention towards your business. Select the influencer who has the followers who can view your salon page, also integrate the salon booking software with your social media account to make things easier for the followers to book the online service.
Many influencers write online reviews, blogs for services. Try to collaborate with the top-most beauty influencer around your area and get them in your salon. People always carefully listen to them, so try to ask them to share viewpoints about your salon or convince them to post some online reviews on social media. Implementing the above tactics will definitely make an impact on the influencer followers. In the end, it will compel them to try your salon services.
Promote your Salon Videos on YouTube
Trust is one of the crucial factors between the consumer and the salon business. What if your potential customer will not find a YouTube tutorial or quick tour video of your salon. They will think that the salon does not exist or the brand does not have a good reputation. If you haven’t created a YouTube channel, try to make it as early as possible.
There are many videos related to the beauty industry’s floats on YouTube. Posting regular videos related to beauty tips and your salon testimonial on YouTube will help to grow the salon business online and affect your salon growth. Creating a YouTube ad campaign is also advisable to promote your beauty salon online and achieve the desired result. More and more beauty followers will watch the video that will directly benefit your business.
Launch Online Sale on Festive Season
The festive season also comes with a new opportunity, bringing a lot of customer footfall. So the salon owner should emphasize running a promotional sale during these times. It is a good time to launch new services to give a boost to the business. Through the salon booking software, you can even manage the offers on your website and check about your online growth.
Promote your salon services in your social media account and website or you can also start an ad campaign to spread awareness about the offer to the target audience.
The Bottom Line!
Running a beauty salon online business efficiently is key to your success. However, to achieve it, you need to come forward and take certain steps to promote your salon business. You can start focusing on these promotion strategies to feel the difference in your salon revenue. Moreover, you can also take the help of salon booking software, which can help you to promote and manage salon business smoothly.